Before

After

Collection Benefits

Repairs existing damage from processing, heat styling and brushing
Protects hair from future damage
Rejuvenates hair so it appears more youthful and healthy
Restores soft, shiny, ageless hair

Gold Lust Transformative Masque

"The BEST…

I have very thick, coarse, wavy and bleached hair. I have used everything imaginable to treat my hair. This is the FIRST product that makes my hair manageable and shiny. It looks like hair should now. I love this product."

- PlS1

Gold Lust Dry Shampoo

"Sorcery!

I used it on my wash day instead of washing to see the difference and I was so amazed. My hair almost looked and felt like I had just cleaned it. I don’t understand this sorcery!"

- jannas8

"Ultimate Travel Set

Ahhh...the ultimate travel set! I find this line makes my fine, thin, long hair look its best no matter what the water conditions or where I am staying."

- AnnMarieinTN

Gold Lust Dry Heat Protection Spray

"Finally! I’ve been waiting for a product like this.

I love having this option so that I can let my hair air dry at night after my shower. I then style it the next morning using this. The scent is wonderful, and the application is light. My hair is fine and silky and most styling products weigh down. Not this! I can’t wait for this to arrive in a travel size."

- KTJO

Results

Gold Lust Shampoo & Conditioner

91% saw an improvement in the appearance of their hair*
82% felt damaged ends were more reinforced and sealed*
74% felt hair was more resilient against future damage*

*Based on a 7-day consumer panel survey of 101 women.

Gold Lust Transformative Masque

94% said hair feels softer and smoother
91% said hair feels more hydrated and nourished
86% said the appearance of damaged hair was reversed
80% said hair texture was dramatically improved

**Based on a 7-day consumer panel survey of 106 women

Gold Lust Nourishing Hair Oil

Hair is 2x softer and more manageable*
Hair is protected from frizz up to 72 hours*
Clinically proven to significantly increase shine***

***Based on clinical tests conducted on human hair against a control group.

Shop by Benefit

HAIR

Gold Lust

Golden hour, every hour.

Collection Benefits

Gold Lust Transformative Masque

"The BEST…

Gold Lust Dry Shampoo

"Sorcery!

"Ultimate Travel Set

Gold Lust Dry Heat Protection Spray

"Finally! I’ve been waiting for a product like this.

Results

Gold Lust Shampoo & Conditioner

91% saw an improvement in the appearance of their hair* 82% felt damaged ends were more reinforced and sealed* 74% felt hair was more resilient against future damage*

Gold Lust Transformative Masque

94% said hair feels softer and smoother** 91% said hair feels more hydrated and nourished** 86% said the appearance of damaged hair was reversed** 80% said hair texture was dramatically improved**

Gold Lust Nourishing Hair Oil

Hair is 2x softer and more manageable*** Hair is protected from frizz up to 72 hours*** Clinically proven to significantly increase shine***

Gold Lust Dry Heat Protection Spray

Provides 450°F / 232°C heat protection

Golden hour,
every hour.

91% saw an improvement in the appearance of their hair*
82% felt damaged ends were more reinforced and sealed*
74% felt hair was more resilient against future damage*

94% said hair feels softer and smoother
91% said hair feels more hydrated and nourished
86% said the appearance of damaged hair was reversed
80% said hair texture was dramatically improved

Hair is 2x softer and more manageable*
Hair is protected from frizz up to 72 hours*
Clinically proven to significantly increase shine***