Hair is made up of three layers, the outer cuticle, inner cortex and, in some hair, an interior medulla layer. The outer cuticle is made up of overlapping cells, and its main function is to protect the inner layers from damage. Healthy hair typically has a smooth and uniform cuticle layer that imparts shine and helps lock in moisture. The inner cortex makes up the majority of the hair strand and is responsible for the structural integrity of hair. The health of your cortex is critical to hair strength and depends on the integrity of the cuticle protecting it. Therefore, it is important to strengthen strands at each layer.

Hair is susceptible to becoming fragile every time it is brushed, styled, exposed to hot tools, chemical processing (which can include color), and even from friction caused by fabrics like your pillow. These external factors stretch and stress hair, which can weaken the outer cuticle and inner cortex, leading to a loss of strength, elasticity and eventually cause breakage. Why is prevention from breakage important? Prevention from breakage is important because unlike your skin, which can regenerate itself, hair breakage is irreversible. Therefore, preventative care is necessary to keep hair strong and resilient. Preventatively strengthening fragile strands helps to prevent breakage from occurring in the first place.

The Plant-Based Protein in the Curative Blend is a vegetable protein derived from potatoes. This ingredient penetrates the hair cortex to build strength from within while forming a protective scaffolding around strands.

"A clinical test of Hair Alchemy Strengthening Masque and Fortifying Treatment Serum showed a 3x reduction in hair breakage after just one use.​* In a consumer-panel survey of 106 women using Hair Alchemy Resilience Shampoo, Conditioner, and Fortifying Treatment Serum, 81% felt their hair was more fortified after just one use. After one week, 87% of these panelists felt their hair was more resilient. For best results, it is recommended that Hair Alchemy be used as part of your regular routine.

*Due to an increase in hair elasticity. Based on a clinical test of Hair Alchemy Strengthening Masque and Fortifying Treatment Serum vs non-conditioning shampoo."

Our Hair Alchemy Collection strengthens strands from the inside out, addressing each layer of hair. Plant-based proteins and low molecular weight hyaluronic acid penetrate the hair’s cortex, where they bind and fill the gaps within keratin fibers. This bond builds strength from within while providing a surge of hydration and moisture protection to optimize elasticity and resiliency. Simultaneously, chia seed and bio-fermented bamboo Leaf form a protective veil around hair to strengthen and provide slip to reduce friction.

Our Multi-Action Hyaluronic Acid Complex contains four different types of sodium hyaluronate, a derivative of hyaluronic acid. These four different types of sodium hyaluronate contain different molecular weights. The smaller molecules penetrates the inner structure of strands while larger molecules create a veil on the outer cuticle to lock in moisture.

For best results, we recommend following a complete Hair Alchemy regimen. The Masque can be used as an intensive weekly treatment for fine to medium hair, or regularly in place of conditioner for especially dry or highly-textured hair. You may layer any additional products into your routine based on your specific hair needs. Will I still see a result if I use the serum alone? You can see results from using the serum alone; however, the Hair Alchemy Collection was designed and clinically tested to be used as a system. Using the full system provides optimized performance and results.

Yes, the Hair Alchemy Fortifying Treatment Serum is a targeted strengthening treatment and can be layered with other products based on your hair needs. Think of it like a targeted skincare treatment. For example, in skincare, a vitamin C serum might be used to correct dark spots followed by a moisturizer for added hydration. The same goes for layering the Hair Alchemy Fortifying Treatment Serum with any Oribe prep and/or styling product to achieve the best results for your hair type and texture.