An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within.
- Brightens, tones and eliminates brassiness
- Provides 450°F heat protection
- Helps to repair and strengthen over-processed, brittle hair
- Replenishes lost moisture to hydrate and restore softness to dry hair
- Smoothes the cuticle and helps to improve elasticity
- Enhances vibrancy for healthier looking hair
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GO TO PRODUCT PAGEHow To Use
Work through damp hair before styling to protect, tone and hydrate.
INGREDIENTS
Oribe Signature Complex
Watermelon, Lychee and Edelweiss Flower defend hair from oxidative stress, photoaging and the deterioration of natural keratin while protecting from the drying, damaging and color-depleting effects of the elements.
Violet and Reflective Pearlized Pigments
Correct brassiness, tone highlights and impart luminescent brightness and shine.
Brightening Complex
Lemon, Ginger Root and Chamomile Extracts optimize shade, tonality and luminosity.
Sodium Hyaluronate
Absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss.
Lavender Flower Extract
helps nourish damaged and brittle hair while conditioning and adding shine.
Prickly Pear Fruit Extract
Smoothes the cuticle, softens and helps restore elasticity for hair that is less dry and brittle.
Sweet Violet Flower Extract
Replenishes lost moisture to hydrate and condition.
INGREDIENTS
Oribe Signature Complex
Watermelon, Lychee and Edelweiss Flower defend hair from oxidative stress, photoaging and the deterioration of natural keratin while protecting from the drying, damaging and color-depleting effects of the elements.
Violet and Reflective Pearlized Pigments
Correct brassiness, tone highlights and impart luminescent brightness and shine.
Brightening Complex
Lemon, Ginger Root and Chamomile Extracts optimize shade, tonality and luminosity.
Sodium Hyaluronate
Absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss.
Lavender Flower Extract
helps nourish damaged and brittle hair while conditioning and adding shine.
Prickly Pear Fruit Extract
Smoothes the cuticle, softens and helps restore elasticity for hair that is less dry and brittle.
Sweet Violet Flower Extract
Replenishes lost moisture to hydrate and condition.
FULL LIST
Aqua/Water/Eau, Pentylene Glycol, Polyquaternium-37, Dicaprylyl Carbonate, Glycerin, Dipropylene Glycol, Polyglyceryl-6 Stearate, Hydrogenated Ethylhexyl Olivate, Parfum/Fragrance, Polysilicone-29, Polyquaternium-16, Dimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Chlorphenesin, Sodium Benzoate, Citrus Limon (Lemon) Peel Extract, Synthetic Fluorphlogopite, Disodium EDTA, Lauryl Glucoside, Hydrolyzed Hyaluronic Acid, Polyglyceryl-6 Behenate, Salvia Hispanica Seed Extract, Sorbitan Oleate, Chamomilla Recutita (Matricaria) Flower Extract, Trehalose, Caprylyl/Capryl Glucoside, Xylitol, Butylene Glycol, Zingiber Officinale (Ginger) Root Extract, Citric Acid, Quaternium-95, Phenoxyethanol, Ethyl Linoleate, Glycolic Acid, Ethyl Oleate, Lactic Acid, Hydrolyzed Verbascum Thapsus Flower, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate, Sodium Hyaluronate, Propanediol, Sodium Phosphate, Benzyl Alcohol, Citrullus Lanatus (Watermelon) Seed Oil, Oryza Sativa (Rice) Bran Extract, Potassium Sorbate, Litchi Chinensis Fruit Extract, Caprylic Acid, Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lavandula Angustifolia (Lavender) Flower Extract, Opuntia Tuna Fruit Extract, Viola Odorata Flower Extract, Alcohol, Helianthus Annuus (Sunflower) Extract, Leontopodium Alpinum Extract, Tin Oxide, BHT, Rosmarinus Officinalis (Rosemary) Leaf Extract, Aminomethyl Propanol, Hexyl Cinnamal, Limonene, Linalool, CI 77891 (Titanium Dioxide), CI 60730 (Ext. Violet 2).
SEE INGREDIENT LIST FOR ALL PRODUCTS
I am obsessed with the Bright Blonde collection! I have it all! I use the Bright Blonde shampoo and conditioner daily. These products allow me to extend my blonde highlights longer and it keeps the color beautiful. I use the Priming Serum every few days for softness and toning.
This took away all of the brassiness in my hair after only two uses. I use it before the lightening spray and my hair feels healthier after lightening it than before. I am hooked!
I allowed my natural color to come in, as I anticipated it would be pretty with my very fair skin and blue-green eyes (I am a cool winter season). I read someone's comment before this product debuted that the bright blonde products kept her gray hair from turning yellow, though I never had that problem. The issue I have for my high volume, fine, curly/wavy hair is dryness. This product illuminates my hair with highlights and gives it a platinum look, as well as keeping it moisturized (I use the cleansing creme). My hair is as beautiful today (thanks to Oribe) as it was when I was a little girl, and I am in my 60's.
I walked into my salon for my 5 week root touch up and my stylist said "Wow! Your color still looks great-so shiny and vibrant. What are you using???" Need I say more. I love this product.
My hair is transformed, the blonde is much more brilliant and beautiful, I have more volume than before and hair feels thicker and healthier. awesome!
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